How to Bridge the Gap: Discrepancy Between Talk and Action in Employee Wellbeing Initiatives

Employee engagement and wellbeing have become focal points for companies worldwide, yet, in some cases, a gap remains between what organizations profess and what they practice.

As THE Premier Multinational Pooling Network, Insurope’s Network of insurers span the globe—offering a wide-range of wellbeing programs for employers. However, it is critical that companies not only offer such programs, but create a culture where taking care of your wellbeing is embraced.

The Paradox of Promoting Wellbeing

Many companies champion the importance of employee wellness, often implementing programs aimed at improving physical and mental health. These initiatives frequently include annual wellness checks, stress management workshops, and mental health days. However, the real challenge lies in aligning these initiatives with the company's day-to-day culture and practices.

For instance, companies may encourage employees to get annual wellness checks but simultaneously cultivate an environment where taking time off for these checks is frowned upon. This creates a paradox where employees feel guilty or anxious about participating in the very wellness programs meant to benefit them. Similarly, while stress management is promoted, the workplace environment may be inherently stressful due to unrealistic deadlines, lack of support, or poor management practices.

This can be challenging—especially for the Human Resources teams. While they may be promoting wellbeing on one hand, if the executive team is not living and breathing the practices, they will not be fully maximized.

The Emotional Toll on Employees

A recent survey demonstrates that even though we hear about wellbeing programs almost daily—with companies promoting them internally and externally as well—employees are still struggling especially when it comes to stress and mental health. Gallup's recent "State of the Global Workplace 2024 Report" surveyed 128,278 employees across more than 140 countries in 2023. About 20% of workers reported experiencing negative emotions such as loneliness, sadness, or anger daily, and around 40% felt stressed on a regular basis. These figures underscore the emotional strain many employees endure, often exacerbated by the very policies meant to alleviate it.

Who Suffers the Most?

Certain demographics are more affected than others. Younger workers, for instance, are particularly vulnerable, with 22% reporting high levels of loneliness. This demographic often faces unique pressures such as establishing their careers, navigating job insecurity, and managing work-life balance in a digital age that blurs boundaries. Additionally, remote workers, who constitute 25% of the "lonely" category, can miss out on the social interactions and support systems that are more accessible in a traditional office setting.

Disengaged employees, making up 31% of the lonely group, highlight another critical issue. Disengagement often stems from a lack of connection to the job or company mission, insufficient recognition, and inadequate professional development opportunities. These factors not only diminish individual wellbeing but also hinder overall organizational performance.

Bridging the Gap

Addressing the gap between wellbeing rhetoric and reality requires a genuine commitment from leadership. Companies must move beyond surface-level initiatives and foster a culture that truly supports employee wellbeing. This involves:

Leveraging Supportive Policies: Ensuring that wellness programs are not just available but accessible without stigma or repercussion. Insurers within the Insurope Network have reported that the Wellbeing programs they offer as part of corporate employee benefits packages are often not maximized. Communicating what is available and standing by them is key.
Encouraging Work-Life Balance: Promoting and respecting boundaries between work and personal life.
Fostering Open Communication: Building an environment where employees feel safe to express their needs and concerns.
Providing Professional Development: Offering opportunities for growth and recognition to keep employees engaged and motivated.

The significant economic and emotional toll of low employee engagement highlights the urgent need for companies to align their wellbeing initiatives with their organizational culture. By doing so, they can create a more supportive and productive work environment, ultimately benefiting both employees and the company. True commitment to employee wellbeing is not just a corporate responsibility but a critical driver of sustainable success.

Learn more about the wellbeing solutions offered by the Insurope Network here.

By Morten Unneberg
CEO Insurope