Curious about Generation Beta? This Prudential Study Dives In

Insurope is pleased to share an insightful new study commissioned by our Network Member in the U.S., Prudential Financial Inc.

Prudential’s study, Generation Beta: Redefining Life, Longevity, and Retirement, explores what the future may look like for the newest generation—Generation Beta (those born between January 1, 2025, and December 31, 2039).

Within, you will learn how Generation Beta will navigate a world shaped by new technological advancements, shifting societal norms, and evolving economic landscapes. With the potential for the longest life expectancy of any generation, Generation Beta is poised to redefine life, longevity, and retirement in ways we can only begin to imagine.

For 150 years, Prudential has grown to become a rock that millions have relied on to build financial security, creating financial opportunities by expanding access to investing, insurance, and retirement security. As longevity increases and traditional models of work, family, and retirement evolve, Prudential remains committed to helping every generation live a better life, longer.

Insurope is proud to have leading Network Members like Prudential who continue exploring the evolving landscape across generations. This study underscores the importance of preparing for a future shaped by longevity, innovation, and economic shifts—helping ensure the well-being of future generations from day one.

Read the full report here: Gen Beta Babies: Prepare for the Future | Prudential Financial