The Italian Republic has a population of approximately 60.5 million. It has been an EU member state since its inception in 1957 and its national currency is the Euro.

The non-life segment of the Italian market is quite stable, whereas the life sector marked a slight decline. Predictions are that the life sector will grow faster than non-life and health insurance offers the highest growth potential. Banks and agents are the most commonly used distribution channels. Insurers are keen on applying technological innovation to drive their businesses forward.


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